{"version":4,"rev":3,"counters":{"warm":0,"founding":0,"mailed":0,"delivered":0,"responses":0,"leads":0,"clients":0,"mrr":0,"spend":0},"milestones":[{"id":"m-g0","text":"GATE 0 · Container — partnership signed, entity + insurance live, domain owned","done":false},{"id":"m-ga","text":"GATE A · Proof — 2 founding clients closed, before/after published, backbone live","done":false},{"id":"m-gb","text":"GATE B · Machine — weekly mail cadence live, inbound answered, money path live","done":false},{"id":"m-gc","text":"GATE C · Scale — zero-human loops verified on real clients, Drop-2 verdicts read","done":false}],"sections":[{"route":"gates","k":"01","title":"Gates","grp":"ENGINE","lead":"Constraint-ordered: container → proof → machine → scale. Work only the binding constraint. The board is canonical; docs/BUSINESS-PLAN.md is the reasoning.","tracks":[{"id":"g0","name":"GATE 0 · Container · W29","src":"blocks ALL spend · the cheap existential fixes","items":[{"id":"g0-1","text":"Partnership agreement: equity, vesting, IP assignment (covers vault), deadlock breaker","done":false,"by":"M+P","note":""},{"id":"g0-2","text":"Decision-rights matrix: creative final call vs spend/ops final call","done":false,"by":"M+P","note":""},{"id":"g0-3","text":"LLC + E&O/cyber insurance + CT sales-tax registration (1% on web services)","done":false,"by":"M+P","note":""},{"id":"g0-4","text":"Brand domain purchased NOW (age before drop) — name neutral to autonomy question","done":false,"by":"M+P","note":"D1"},{"id":"g0-5","text":"Registered-agent return address (never home address)","done":false,"by":"M+P","note":""},{"id":"g0-6","text":"CLAUDE.md amended: big exceptions need BOTH partners","done":true,"by":"C","note":"done 7/7"}]},{"id":"ga","name":"GATE A · Proof · W29-31","src":"exit: 2 paying clients + 1 published before/after","items":[{"id":"ga-1","text":"OFFER.md ratified + D5 prices locked","done":false,"by":"M+P","note":"proposal ready in docs/OFFER.md"},{"id":"ga-2","text":"Warm-100 play: each partner works 100 contacts","done":false,"by":"M+P","note":""},{"id":"ga-3","text":"2-3 founding clients closed (full price, oversized guarantee, case-study clause)","done":false,"by":"M+P","note":""},{"id":"ga-4","text":"Founding deliveries done (human-behind-interface OK; loops train on them)","done":false,"by":"C","note":""},{"id":"ga-5","text":"Brand site indexed w/ portfolio + GBP + partner LinkedIns","done":false,"by":"ALL","note":"Google-ability predicate"},{"id":"ga-6","text":"QR backbone: Worker + D1 (pieces, scans, suppression, lead states)","done":false,"by":"C","note":""},{"id":"ga-7","text":"Attio CRM + Twilio pool + Stripe + PandaDoc accounts live","done":false,"by":"M+P","note":""},{"id":"ga-8","text":"Board live as homebase","done":true,"by":"C","note":"V2 shipped 7/7"}]},{"id":"gb","name":"GATE B · Machine · W31-35","src":"exit: cadence live · inbound answered · money path live","items":[{"id":"gb-1","text":"Mockup pipeline: prospect's rebuilt homepage auto-generated pre-mail","done":false,"by":"C","note":"the lead magnet"},{"id":"gb-2","text":"Prospect ledger: owner-verified (SoS+license+Places), classified, nixie-tracked","done":false,"by":"C","note":""},{"id":"gb-3","text":"48h flaw re-verification gate before any print submission","done":false,"by":"C","note":"wrongness budget ≤2%"},{"id":"gb-4","text":"Weekly cadence: 50 pcs/wk, 3-touch sequence, fresh QR per touch","done":false,"by":"C","note":""},{"id":"gb-5","text":"Inbound: tracked numbers + Retell receptionist + same-hour human callback","done":false,"by":"ALL","note":""},{"id":"gb-6","text":"Anti-quishing: QR domain printed in full, phone co-equal CTA","done":false,"by":"C","note":""},{"id":"gb-7","text":"D4 contract + Stripe checkout + refund policy live","done":false,"by":"M+P","note":""},{"id":"gb-8","text":"D2 vendor accounts + D3 budget cap enforced by script","done":false,"by":"M+P","note":""},{"id":"gb-9","text":"August wave = aseasonal verticals (dental/medspa/auto); trades wave Sept-Oct","done":false,"by":"ALL","note":"seasonality patch"}]},{"id":"gc","name":"GATE C · Scale · W36+","src":"exit: zero-human delivery TRUE + Drop-2 verdicts","items":[{"id":"gc-1","text":"Onboarding state machine (credentials, DNS, stall→emergency)","done":false,"by":"C","note":""},{"id":"gc-2","text":"Website loop: build → verify → client sign-off → launch + rollback","done":false,"by":"C","note":""},{"id":"gc-3","text":"Social loop: BRANDFILE → 48h approve-queue → compliance veto → post → felt-outcome report","done":false,"by":"C","note":""},{"id":"gc-4","text":"Platform-compliance rulebook (official APIs, client-owned assets, rate limits)","done":false,"by":"C","note":"retainer kill-switch"},{"id":"gc-5","text":"Per-vertical compliance rulebooks (dental/medspa/legal)","done":false,"by":"C","note":""},{"id":"gc-6","text":"Follow-up engine: 2nd/3rd touches, email nurture, retargeting","done":false,"by":"C","note":""},{"id":"gc-7","text":"Trust ledger + sunday-close ritual live","done":false,"by":"C","note":""},{"id":"gc-8","text":"Drop-2 verdicts by pre-registered rules → Ring 1 plan","done":false,"by":"ALL","note":""},{"id":"gc-9","text":"Venture gate (~W40): continue/pivot/kill vs pre-registered thresholds","done":false,"by":"M+P","note":""}]}]},{"route":"decisions","k":"02","title":"Decisions","grp":"ENGINE","lead":"Checking a decision asks what was decided and logs it to the debrief automatically. The board is the log.","tracks":[{"id":"dec","name":"Open decisions","src":"all block gates · partners only","items":[{"id":"d0","text":"D0 · Partnership agreement + decision rights — W29 · blocks everything","done":false,"by":"M+P","note":""},{"id":"d1","text":"D1 · Brand + domain (autonomy-neutral name) — W29 · blocks Gate A","done":false,"by":"M+P","note":"Claude brings candidates"},{"id":"d2","text":"D2 · Vendor accounts (Handwrytten + Lob + kitting quotes) — W31","done":false,"by":"M+P","note":""},{"id":"d3","text":"D3 · Budget: mail cadence cap + total pre-revenue capital cap — W31","done":false,"by":"M+P","note":""},{"id":"d4","text":"D4 · Contract + Stripe + refunds + insurance in force — W31","done":false,"by":"M+P","note":""},{"id":"d5","text":"D5 · Ratify OFFER.md prices + LTV model + max CAC — THIS WEEK","done":false,"by":"M+P","note":"proposal ready"}]}]},{"route":"risks","k":"03","title":"Risks","grp":"STRATEGY","lead":"The 14 blind spots from the fresh-eyes hunt, as patches to verify. The plan was defended against mail failing; these defend it against mail working, partners disagreeing, and anyone Googling the sender.","tracks":[{"id":"risk","name":"Blind-spot patches","src":"severity-ordered · full detail in BUSINESS-PLAN §6","items":[{"id":"r1","text":"CRIT · Partnership/IP/deadlock → Gate 0 items 1-2","done":false,"by":"M+P","note":""},{"id":"r2","text":"CRIT · Success-overload: WIP cap 3, deposit waitlist, drop spread over available weeks","done":false,"by":"ALL","note":""},{"id":"r3","text":"CRIT · Brand vacuum: entity+insurance before mail, indexed portfolio site, GBP","done":false,"by":"ALL","note":""},{"id":"r4","text":"HIGH · AI-vendor resilience: API org acct, cron-based goal checks, degraded-mode runbook","done":false,"by":"C","note":""},{"id":"r5","text":"HIGH · Wrongness budget: 48h re-verify, stable flaws only, ≤2% disputed, correction flow","done":false,"by":"C","note":""},{"id":"r6","text":"HIGH · Seasonality: aseasonal August, trades Sept-Oct, pause/prepay clauses in D5","done":false,"by":"ALL","note":""},{"id":"r7","text":"HIGH · Churn: model 6-9mo tenure, bundle 2+ products, felt-outcome reports","done":false,"by":"C","note":""},{"id":"r8","text":"HIGH · Moat: exclusivity slots, proof corpus, standing-goal switching costs, metro saturation","done":false,"by":"ALL","note":""},{"id":"r9","text":"HIGH · Quishing: domain printed next to QR, phone co-equal, domain aged, never certified+QR-only","done":false,"by":"C","note":""},{"id":"r10","text":"HIGH · Platform compliance rulebook before any social client","done":false,"by":"C","note":""},{"id":"r11","text":"MED · 3-touch sequence so the 95% non-scanners get touched again","done":false,"by":"C","note":""},{"id":"r12","text":"MED · 'Verified forever' = care-plan feature w/ cancellation sunset in contract","done":false,"by":"M+P","note":""},{"id":"r13","text":"MED · D1 name stays autonomy-neutral until the A/B reads","done":false,"by":"M+P","note":""},{"id":"r14","text":"MED · Venture kill rules pre-registered before Drop 2","done":false,"by":"M+P","note":""}]}]},{"route":"pilot","k":"04","title":"Pilot","grp":"ENGINE","lead":"Cadence, not a drop: 50 pieces/week, 3 touches per prospect, fresh QR per touch. Judge nothing before ~600-1,000 pieces. Pre-registered: any format with 3+ responses/100 advances; responses = scans + calls + replies, denominator = delivered.","tracks":[{"id":"pilotprep","name":"Cadence preparation","src":"expected per 200: 4-12 responses, 2-5 leads, 0-1 close","items":[{"id":"p1","text":"Touch sequence locked: handwritten → mockup postcard → expiry notice","done":false,"by":"ALL","note":""},{"id":"p2","text":"Kitting quotes from CT shops (MSU West Haven, PIP Hartford, Kirkwood)","done":false,"by":"C","note":""},{"id":"p3","text":"Certified cell: compliance checklist signed, zero lawyers, never QR-only","done":false,"by":"M+P","note":""},{"id":"p4","text":"Suppression table live before piece one","done":false,"by":"C","note":""},{"id":"p5","text":"Creative registry: piece ID → copy, flaw, format, cost, touch #","done":false,"by":"C","note":""},{"id":"p6","text":"Creative A/B locked: autonomy-led vs outcome-led","done":false,"by":"M+P","note":""}]}]},{"route":"clients","k":"05","title":"Leads & Clients","grp":"CLIENTS","lead":"Lead states: prospect → mailed → delivered → responded → lead → contacted → qualified → closed → onboarding → active → churned. Live CRM view lands with the QR worker; Attio holds relationships, D1 holds events.","tracks":[{"id":"crm","name":"CRM foundations","src":"schema before Gate B","items":[{"id":"c1","text":"Lead state machine schema in D1 + Attio pipeline mirror","done":false,"by":"C","note":""},{"id":"c2","text":"Loss/objection log (every no, every complaint, every 'who is this?')","done":false,"by":"C","note":""},{"id":"c3","text":"Founding-client case study template (before/after + numbers + quote)","done":false,"by":"C","note":""},{"id":"c4","text":"Onboarding checklist + felt-outcome monthly report template","done":false,"by":"C","note":""},{"id":"c5","text":"Referral mechanic in every retainer ('one owner = one month free')","done":false,"by":"ALL","note":""}]}]},{"route":"system","k":"06","title":"System","grp":"SYSTEM","lead":"Instruments, not intentions: budget enforcement, trust tiers, standing goals on infrastructure that pages a human without needing a model.","tracks":[{"id":"sys","name":"System build","src":"a constraint without an instrument is a vibe","items":[{"id":"s1","text":"Budget scripts enforcing D3 cap + weekly CFA metric (30d GP ÷ CAC+COGS > 2)","done":false,"by":"C","note":""},{"id":"s2","text":"Standing goals on Cloudflare Cron (model-independent paging)","done":false,"by":"C","note":""},{"id":"s3","text":"Trust ledger (per-skill autonomy tiers)","done":false,"by":"C","note":""},{"id":"s4","text":"Partner break-glass doc (incl. Anthropic account) + API-tier org account","done":false,"by":"M+P","note":""},{"id":"s5","text":"Sunday-close ritual adapted + scheduled","done":false,"by":"C","note":""},{"id":"s6","text":"Reinvestment law automated: ≥50% of upfront cash → next week's mail volume","done":false,"by":"ALL","note":""}]}]}],"days":[],"debrief":[{"id":"deb-0707","date":"2026-07-07","title":"Foundation, training, audits, board","body":["Calibrated on loop doctrine. Studied 2TINYCREATIONS + Eviction Notice 2.0 (99 files to vault/). Research picked Fairfield County; scope V1 published then fixed by a 6-agent audit; board V1 shipped.","Second wave (5 agents): offer doctrine study, strategy audit (4 fails: commodity offer, no money model, drop-not-cadence, constraint misdiagnosed as leads when it is PROOF), board code audit, tool-stack research, 14 fresh blind spots (partnership, brand vacuum, quishing, churn, seasonality).","Synthesis shipped: OFFER.md (mockup lead magnet, 7-Day Takeover $9.5-15k, 72h Rescue $997, retainer ladder, layered guarantees), BUSINESS-PLAN.md (4-rung money model, CFA law, constraint sequence, container fixes, venture kill rules), TOOLS.md (~$200/mo pilot stack). Board V2: this."]},{"id":"deb-0707b","date":"2026-07-07","title":"Incident: board state wiped by own probe","body":["A destructive verification probe (PUT null) hit a stale edge still running the pre-hardening API and wiped board state. Restored from client seed within minutes; the one lost fact re-applied.","Composted into law: never run destructive probes against production. Hardening now live: PUT requires bearer, patches validated, daily KV backups, activity log."]}],"updatedAt":"2026-07-08T01:20:23.918Z"}